Proud to bring next level Analytic Strategy to the Today’s Marketing
Brands We Have Serviced
CASE STUDIES
| Client Industry: Consumer Retail Problem: A medium sized home goods retailer was looking for a way to bring in more prospective buyers into their stores. They were also new to PPC and needed a real-time analysis and strategy that could bring in buyer’s and excite visitors. Unique Situation: The challenge was a large online presence but no ability at a digital storefront. Work: Tag Management, Analytics Platform, Marketing Strategy, A/B Testing Solution: Using best practices we raised Google rank for certain popular and profitable brands. Traffic increased 38%. We executed introductory PPC and display campaigns as well as guided internal client team on what was needed. We also utilized Google cross-device tracking & external vendor software to track online visitors into store locations to better estimate ROI. Outcome: CPA dropped 50% and in-store attributable purchases increased 20%. Client was able to open a new location following the same blueprint Client Industry: Marketing Agency Problem: A Medium Sized Marketing agency focused on smart TV ads and PPC needed to build out a comprehensive reporting strategy for a client. Their Performance ads were extremely successful but they had little in the way of a reporting setup or technology to showcase their elaborate effort Work: Tag Management, data integration, data visualization, BigQuery Solution: We build a completely dynamically populated data reporting platform in datastudio that integrated performance metrics, custom calculated metrics, and external source data into a dashboard that could be embedded within the clients internal site. The reporting solution integrated geographical, benchmark, and data from large datasets from 10+ sources. Client Industry: B2B Marketing Agency Problem: A Medium Sized Marketing agency servicing large corporate clients had a sudden influx of analytics work, including a lengthy analytics audit of a complex MarTech stack Work:, Adobe Analytics, Adobe Launch, Salesforce, mParticle, Google Analytics, Amplitude Solution: Integrating our team with their team and taking direct instructions from agency leaders we supported their tracking and measurement initiatives including successful audit completion. Efficitized and filled resource requirements by providing tag management expertise and implementation. Client Industry: Luxury Retail Problem: A seasonal business experienced a boom in sales and service and was seeking a way to expanding offerings with a revamp of their older website. Work: Analytics audit, Google Analytics, Competitive analysis Solution: We provided a 40 page in depth analysis of current site performance, competitor landscape, and recommendations for the current site. We executed the quick fixes to raise the Google audit score from 68 to 82. We worked with the site revamp team to ensure a clean analytics forward setup including Google Tag Manager and Google Analytics. | ||